Boomers Embrace Local Business This Holiday Season

Black Friday. Cyber Monday. Big-box stores setting up their holiday displays and advertising sales before the Halloween pumpkins have been relegated to the compost pile. The business end of the holiday season can make gift-giving seem like just one more thing to check off the to-do list (and pay for in January).

But tucked into Thanksgiving weekend was a whole other sale-abration: Small Business Saturday.

According to a recent study of small businesses, spending $100 at an independent business places $68 back into the local economy, whereas only $48 stays locally if the same $100 is spent at a big box retailer. And money spent at a local business generates more than 3.5 times more wealth for the local community than the same amount spent at a chain-owned business!

Contrary to popular belief, small, locally owned businesses often carry the same (or better) quality products as a big box store. Consumers can purchase everything from furniture and electronics to food items, boutique clothing, décor, books, and more from local businesses, in addition to art, antiques, and items that will please even hard-to-buy-for folks on your list.

A few examples of great gifts from local sources this holiday season:
Books, Music & Gifts:
FoxTale Book Shoppe – 105 East Main Street, Woodstock
The Book Worm – 4451 Marietta Street, Powder Springs
Tickets to the Cobb Museum of Art ($5 tickets for seniors) pr the Earl Strand
Theatre ($28 & up) on the Historic Marietta Square
Furniture & Décor:
Vintage rocking chair from the Brumby Chair Company (established 1875) on West
Park Square in Marietta
Locally brewed beer or supplies:
Reformation Brewery – 500 Arnold Mill Way, Woodstock
Barrel & Barley Craft Beer Market – 9010 Main Street, Woodstock
Schoolhouse Beer & Brewing – 800 Whitlock Ave., Marietta
Consignment & Boutique clothing & gifts:
Muse Boutique – 1311 Johnson Ferry Road, Marietta
Hand-Me-Ups – 4448 Marietta Street, Powder Springs
Brooklyn’s – 500 Chambers Street, Woodstock

Being part of an active adult community affords us opportunities we may not have had when we were working full-time, raising our families, and had long commutes as part of our daily routines. And research shows that if every family in the U.S. spent an extra $10 per month at a locally owned independent business, more than $9.2 BILLION would be directly returned to our local economy!

To quote a sign in a local boutique, “Shop Small, Y’all!”

At Windsong, we seek out locations that not only are convenient to traditional shopping, dining, travel, and medical care, but also are part of thriving communities where becoming “regulars” at small businesses is part of the simplified lifestyle.

Welcome home to Windsong – Where Life’s A Breeze!

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